The Origin of 365 Ways...

I came across this amazing book by Phillippe Bourseiller when i was in Denmark close to a year ago: "For the past 15 years, Phillippe Bourseiller has photographed nature from every angle: from the eruption of the volcano Pinatubo to the great deserts of ice and sand, he has captured the hidden colours and breathtaking lights of our planet. But our contemporary way of life threatens this fragile beauty. To encourage more restraint, Philippe Bourseiller teams 365 photographs with a daily ecological action. Each of the initiatives is accompanied by facts and statistics that illustrate the threats to the environment posed by our behavious, and demonstrate the beneficial consequences of the recommended actions. Each day reveals the image of a wonder of nature along with the guidelines to preserve our planet. Through the pages of 365 Ways to Save the Earth, a truly ethical way of life takes shape." Starting from today, i would like to post each inspiring page according to the days on the yearly calendar (supposed to start from jan, but...i'll catch up!). Hopefully, you'll look at everyday a little differently after this...

Sunday, April 1, 2007

Agriculture - Buy more Fair Trade products

Yellowstone River Canyon, United States

Fair Trade accounts for not even 1% of world trade. It directly benefits some 800,000 producers and their families (more than 5 million people in around 50 countries) and allows them to meet their needs for food, health, housing, education and social security. However, the broadening of the Fair Trade market to embrace new co-operatives in developing countries depends on demand, which in turn depends on the awareness of consumers in Europe, the United States and Japan.
In the UK, consumers spent over 140 million pounds on Fair Trade-marked products in 2004, an increase of 51 % over the previous year. Coffee accounts for 35% of the total. But dont stop at Fair Trade coffee. Why not include other Fair Trade products in your shopping basket: choose from tea, chocolate, orange juice, bananas, pineapples, rice, honey, sugar and many more.

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Who am i? What i say doesnt matter..What i have done? That makes me.